Habeeb ‘Beloved’ Ajijola

Habeeb 'Beloved' Ajijola is a product, growth, and marketing professional with over 12 years of experience helping businesses build, launch, and scale resilient products across global markets, including Africa, Europe, and North America. He is also a prolific spoken word poet. His expertise spans product development, growth strategy, go-to-market execution, performance marketing, and business growth for startups and enterprises.

Habeeb is the Founder & Chief Growth Officer at Luminous Digital, a creative growth and technology agency dedicated to helping ambitious startups achieve exponential growth. He is also the Co-founder & Chief Product Officer at Techverse Africa, an early-stage startup incubator focused on driving innovation and scalability for African startups. His work is deeply rooted in data-driven decision-making, high-impact execution, and strategic partnerships that drive sustainable business growth. Over the span of his career he has managed over $5M in adspend and helped generate over $500M in revenue for different startups and companies.

At Griots and Bards (GAB), Habeeb is instrumental in shaping GAB’s approach to identifying and nurturing strategic partnerships that support the platform’s expansion across Africa and beyond. His expertise in growth strategy and business development helps ensure that GAB continues to grow as a dynamic hub for creative expression, community empowerment, and entrepreneurship.

Habeeb’s deep understanding of business development, marketing strategies, and growth ecosystems enables him to guide GAB’s future expansion, ensuring that the platform remains a leader in African creativity and digital transformation.